From AI idea to a live product, fast.

AI product studio

For product and engineering leads with an AI idea, and no one in-house who has shipped AI. We've shipped our own, HelloAlfie and Hayes, both available in Claude, so we know what works.

Days to weeks from idea to a first version your users can try, depending on scope

Aaron DenceAI productEx-Aero, Spatial, Collective
Bruno QuadrosDesigner10+ years in product design
Erick GuimarãesSenior Software EngineerEx-Aero, Codeminer42, Stone
Advisors
See the full team

What we've shipped

HelloAlfie homepage: 'Never create a calendar event again.', working with Claude, Gmail, Google Workspace and iMessage
01 · Our productClaudeWebiMessageLive · helloalfie.ai

HelloAlfie

An AI scheduling assistant on Google Calendar and Contacts. Book, move and cancel meetings in Claude, on the web or by iMessage.

Google-verified to read and write calendars for anyone who signs in.

Hayes homepage: 'See what your site could be. Or what to fix first.', with Review a screen and Redesign my site options
02 · Our productClaudeWebLive · hellohayes.ai

Hayes

An AI product advisor, in Claude or on the web. Get design feedback on any screen, or three new working homepages built from your own site.

About 50 specialist agents behind every review, with paid plans.

03 · Built for a media publisher

AI Writer Orchestrator

An AI writing system inside WordPress that researches, writes and updates articles on a schedule. Editors review each draft before it's published, or it publishes on its own when every check passes.

Writes a 914-word article, with its hero image, in under three minutes.

  1. Research
  2. Write
  3. Tag and link
  4. Quote stocks
  5. Disclaimer
  6. Hero image
  7. Editor review

Have an AI idea? On the call we'll tell you whether it fits and what the first version would do.

Book a 30-minute call →
How it works

AI idea to live product

We scope it with you, then build a first version your users can try. Small ideas ship in days; bigger ones take a few weeks.

  1. Step 1

    Scope

    We pick the one job the AI has to do well, test it on real examples, and agree what done looks like.

  2. Step 2

    Prototype

    A clickable prototype built in code, not static mockups, plus the prompts and tests that show whether the AI is good enough.

  3. Step 3

    Build and ship

    A working version, deployed and in front of real users. You see progress as it happens.

  • A live first version your users can try, not a deck
  • Tests on real examples that show how well the AI performs
  • A plan for what to build next, and what it will cost to run

If the AI can't hit the bar, you find out at the prototype, not months in.

After the sprint we can keep shipping with you month to month, or hand it to your engineers.

Earlier product work

Research, strategy and product leadership

  • Simpson Strong-TieCurrent client
  • AeroExpa company
  • SpatialExpa company
  • CollectiveExpa company
Aero website, 2024: a booking bar with origin, destination and guests over an aerial photo of an Aero jet: 'The Perks of Flying Private. Book by the seat.'Aero iOS app: 'Hi, Uma. 1 week until your trip to Los Cabos', with the upcoming flight card
Aero · ExpaProduct

Booking site and iOS app

Led a team of eight to launch the iOS app and a new booking site for semi-private flights.

Visit aero.com ↗
Collective homepage: 'The all-in-one financial solution for self-employed entrepreneurs' beside an accounting dashboard
Collective · ExpaResearch and strategy

Research that found the value: saving on taxes

More than 100 interviews with self-employed customers showed what they cared about most: saving on taxes. That pivoted Collective's value proposition, and it still leads collective.com today. Lead conversion rose 47%.

Simpson Strong-TieEnterprise

CS Cloud Director

Product lead across four teams moving Simpson's on-premise management software to the cloud, unveiled at the 2026 Building Component Manufacturers Conference.

WinnerSimpson Strong-Tie 2026 Innovation Award

Avatars gathered around a table in a Spatial VR meeting room, with one person joining by webcam
Spatial · ExpaResearch and strategy

Research that changed the platform

Ran the early access program. Research pointed away from HoloLens AR to VR on Oculus Quest, and the pivot brought about 300,000 new users after the public launch.

ACME Corp NASDAQ · sample data
$228.31 +65.38 (+40.13%)6M
A financial publisherProduct and design

5,000+ interactive stock pages

Stock and market pages with live charts for a digital financial publisher, on web and mobile.

Team and advisors

Aaron Dence

AI product

Aaron has led product at three Expa companies (Aero, Spatial and Collective) and founded three startups. He designs and builds AI products of his own, Hayes and HelloAlfie.

Bruno Quadros

Designer

Bruno has more than 10 years of experience designing digital products from concept to launch, including internal apps and web applications for global companies.

Erick Guimarães

Senior Software Engineer

Senior software engineer with more than 7 years building fast, scalable web apps in React, Next.js and TypeScript. Previously at Aero, Codeminer42 and Stone.

Payal Agrawal

AdvisorProduct strategy

Advises on product strategy and go-to-market, drawing on more than 15 years at companies from pre-IPO startups to the Fortune 500.

Jason Menayan

AdvisorAI technical advisor

AI-native engineer. Former principal engineer at Volatus Health and tech lead at Pear Therapeutics, maker of prescription digital therapeutics. Stanford BS, Erasmus MBA.

Got an AI idea? Let's talk.

Book a 30-minute call. We'll tell you whether it's a good fit, and what the first version would do.

Book a 30-minute call →

or send us your idea

Alfie

Booking your 30-min call with Aaron

Hi, I'm Alfie! I look after Aaron's calendar. When's good for a 30-minute call? Tell me a day or a time of day and I'll find an opening.

Scheduling by HelloAlfie, the AI assistant we built